Built for roofers. Queens + Long Island.

Your best work.
Videos worth watching.

You build the roof. We build the story. Turn your real job footage into sharp, entertaining short videos—with AI character hooks and a clear path to an enquiry.

3 videos. One revision round. A practical first step.

TradeHook Studio hero

Meet Frank the Foreman

Fictional AI character. Real project footage. A little comedy, a lot of craft.

Our promise, not borrowed praise

Real footage. Accurate claims.You approve every video.No viral guarantees.

01 / Market → attention → profit

Less footage sitting.
More stories working.

Built for established, owner-operated roofing companies. Hands-on construction experience informs the storytelling—so your expertise stays at the center.

Instagram Reels first. Approved edits adapted for Facebook. Every ending points homeowners toward your quote page.

01

A hook that earns the next second

Frank opens with a fictional AI comedy setup. Strong scripts make the first three seconds count without pretending he is a real contractor.

02

Your work does the talking

Real roof footage, clean editing, readable captions, and one useful explanation. Show the details a finished photo misses.

03

One clear next step

Finish with your service area and a quote-page call to action. Watch time and shares guide the creative; qualified enquiries matter more than views.

The Frank files / Demo concepts

A little humor. A useful answer.

Script previews—not client results or playable finished videos. Produced demos are not yet available.

Demo 01 / Frank Explains the Quote

“Same house. Two roofing quotes. Why are they different?”

Frank: “Apparently, ‘a roof’ is not a complete scope of work.” Cut to authorized footage explaining materials, tear-off, and disposal.

0–3s hook → 5s setup → real work → local enquiry CTA

Demo 02 / Fine Print with Frank

“What does ‘cleanup included’ mean?”

Frank checks the fine print. Your footage shows debris removal and the final site check—only where those services are included.

Demo 03 / Show the Work

“The finished photo doesn’t show this.”

A quick Frank opening, then a close look at a project detail. Explain the work behind the finish using facts you confirm.

02 / Start small. Prove the fit.

A paid pilot. Not a leap of faith.

Your first project

Video pilot

$500 one-time

  • Three vertical videos, 15–30 seconds each
  • Scripts, editing, captions, and AI character hooks
  • One revision round
  • First drafts within seven business days after usable footage and script approval
Start Your $500 Video Pilot

Payment upfront, after scope confirmation. Enquire first.

Keep the momentum

Monthly content

$1,500 / month

  • Eight vertical videos, 15–30 seconds each
  • One polished project story, 45–60 seconds
  • Two delivery batches per month
  • One revision round per batch
Talk monthly content

You provide authorized footage, confirm facts, approve content, and publish the finished videos. Filming, advertising spend, ad management, and community management are separately priced. Licensed assets and appropriate AI disclosures are part of the approach.

03 / From camera roll to ready to post

You run the job.
We handle the edit.

  1. 01

    Enquire + discovery call

    Tell us your service area, goals, and what footage you have.

  2. 02

    Approve the scope + scripts

    Confirm the facts, provide usable clips, and pay for your pilot.

  3. 03

    Review, refine, publish

    Review first drafts, use your revision round, then post approved videos.

Before you send the footage

What footage do you need?

Clear original clips of the job, progress details, and the finished roof. Include the service area and verified project facts. Only send footage you are authorized to use; avoid visible private information.

Is Frank a real foreman?

No. Frank is an original, clearly fictional AI comedy character. He supplies the opening; your real work supplies the evidence. AI use is disclosed appropriately.

Will this get us leads?

The videos are designed to earn attention and point to your quote page. Views, virality, and enquiries are never guaranteed. Track qualified enquiries alongside watch time and shares.

Can I book and pay here?

Use the enquiry page to request a discovery call. Instant pilot booking and payment are not activated on this landing page; scope and payment instructions must be confirmed before production.

Your next job has a story.

Let’s get it off your phone.

Tell us about your roofing company and the footage you already have. Start with three videos, then decide what comes next.

Start Your $500 Video Pilot